Helly Hansen is looking for a Brand Communication & PR Manager


This role will manage and coordinate the communication & PR tasks within the central team.

Key Responsibilities:

Support the development of creative solutions to drive better results – principally around the area of PR and brand communications.

  • Develop and maintain a visceral understanding of the HH Brand and products, and the dynamic interaction between Brand, Customer and Consumer
  • Motivate and guide internal & external players in the development of creative and effective PR programs
  • Work closely with professional partners to develop and maximize PR and media opportunities
  • Create seasonal global press releases and briefs as well as develop and edit press releases and written material for external communications
  • Identify and act on opportunities to leverage PR “wins” to effect sell-in and sell through
  • Identify and act on opportunistic and strategic PR opportunities when possible (big ideas)
  • Ensure brand copy consistency across platforms and channels
  • Develop and utilize communication tools to support brand effort (adapted to PR or social media use)
  • Participate as part of the brand team in the creative development of seasonal campaigns
  • Engage with creatives and creative choices (concepts, images, footage, films etc.)

Support the execution and maintenance of world class communication campaigns (as part of the central brand team)

  • Work closely with regional PR agencies, coordinating seasonal briefs, seasonal campaigns, meetings and general agency correspondence
  • Work with media monitoring agencies, focusing on media analysis and seasonal reports
  • Coordinate tasks, briefs, timeline and follow-up with PR agencies
  • Support the seasonal processes (with brand & marketing team) which results in seasonal PR briefs
  • Develop standardized templates and processes for press releases and internal / external information flows
  • Align marketing teams internally on ideas, timelines and executions (digital, retail, brand and regional)
  • Manage and coordinate seasonal events, including developing strategic ideas, planning alongside key internal & external partners, execution and follow-up
  • Coordinate the submission process for various product, design and brand awards
  • Oversee, develop and distribute the companywide newsletter
  • Ensure and support consistent and uniform implementation and reporting of KPI across regions and within Central Marketing
  • Oversee the integration of PR communication tools across marketing platforms/tools
  • Develop and edit copy for various brand, digital and product needs
  • Coordinate and ensure branding is respected internally and externally
  • Guard and develop brand language/writing for external and internal communications
  • Strict financial planning and budget management of tasks (Always on, or under, budget!)


  • Media Impressions / value
  • Brand awareness / NPS
  • Test Winners / Editors Picks
  • Precise Budget Management
  • Project Timelines

Experience / Skills Required

  • Ability and appetite to deal with many balls in the air. Multi-task under pressure of timelines
  • Attitude of “executional excellence”
  • Ability to work longer hours during peak periods / seasons to ensure completion of tasks
  • Strong project management skills / abilities
  • Ability to work and manage projects independently
  • Experience with event-planning and execution
  • Ability to manage external resources and take input across a matrix organization
  • Superior budget and process management skills
  • Proficient user of Microsoft office products (emphasis on Word, Excel and PowerPoint)
  • Proficient in Abode creative suite is a plus (InDesign)
  • Strong writing / copywriting skills
  • Excellent/native proficiency in English
  • Strong attention to detail
  • Education: Preferred Communication / Business college degree and 3 years relevant experience


  • Energetic and enthusiastic, pragmatic, tenacious, with attention to detail
  • Dedicated to getting the job done but interested in having ‘fun’ as well
  • Interest / active in the sports that HH is associated with is a plus
  • Travel required

We offer

  • Young, dynamic, creative and international environment
  • A culture of inclusion, empowerment and ownership
  • A culture that rewards ‘excellence’ in an exciting phase of growth and new opportunities
  • Competitive benefits

This position is a full-time temporary employment (at least one year) at our Oslo Headquarters, but working remote from time to time can be agreed.


Application is ONLY accepted in portal (due to personal data protection rules) and not later than 15 January 2022.


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